Discover Isn't Fooling Anyone by Helping Them 'Spend Smarter'

Sort of like a politician making rosy promises but forgetting to spell out the details, this new Martin Agency-created commercial for Discover Card which acknowledges the fact we get carried away with all the cool stuff in this world and how that can stress us out because of the resulting debt, promises to help people "spend smarter" versus spend more.

It's all very feel good with images of people having a great time with their families and friends but, like many political speeches, one is left with a feeling of emptiness and curiosity after the high has subsided. OK, Discover, just how exactly does a company that exists solely because people spend money avoid being accused of smoke and mirrors-fueled shenanigans by telling people to spend less? Huh? Huh? Do tell.