Crest Whitening Expressions Bigger Than BAM!

Oh look. How quaint. Yes, it's another consumer generated thingamabogbber. This time around Crest wants people to submit catch phrases (is that laymen for tagline?) in support of the four new flavors of Crest Whitening Expressions. The winning phrase gets the creator $5,000, an all expenses paid trip to the commercial shoot and the appearance of the phrase in the commercial.

Oh yea, "bigger than BAM!" Emeril Lagasse is part of the promotion. Fun, huh?