Caesar's Uses Self-Entitlement to Reel 'Em In

Imagine it: endless champagne, a lively -- but intimate -- night life, creamy white sheets, Roman baths, and sweet nothings brimming from the mouths of chiseled strangers.

What's all this? Why, "The Life You Were Meant to Live," a less-than-subtle ploy by Leo Burnett/Chicago to get your pipe-dreaming ass into Caesars. Spots include:

o "I'll Have the Bubbliest Champagne" -- for the ladies!
o "Try it Before You Croak" -- for the couples! -- or maybe just singles that enjoy morning-after intimacy.
o "I'm the Funny Good Looking One" -- for graying men still pursuing validation!

The personal but universally-shared desires punctuating these pieces must have been so much fun to research. Nice job nailing them down with the smooth-talking narrator, whose gentle wit both toys with and enlivens spectators.

Each was shot by Lance Accord, who worked as Director of Photography for Lost in Translation, which explains the campaign's understated luxe.