Adify Rocks MIXX With Party in Jay Z's House

After the MIXX Conference and MIXX Awards, Adify hosted a party at Jay Z's 40/40 club which is a seriously cool place and rocked. Not just a bar, not just a club, the place has several theme rooms that are like large living rooms. One features a vertical chess board. Another is all about billiards. Another, called the ESPN room is, well, all about ESPN and sports. And another is for serious cigar smoker. It's one of the best venues I've seen for a party like this.

And can we talk about pillows and couches? The place is full of them; enough to furnish twenty house. Bottle service was afloat in one of the rooms. Avid pool sharks took over the pool tables. Tunes were spun and food was passed. Dear ad:tech exhibitors/sponsors: have one of your parties here.

I ran into Deep Focus VP of Publicity Christian Berges, Millward Brown VP of Strategic Services Doron Wesly, MoVoxx CEO Chief Mobilizer Alec Andronikov and the lovely gigya Advertising Sales Manager Jacqueline Gerber. For all the juicy, visual goodness, see the party photo album here.