World Peace Finally Gets Just Desserts
To honor the legacy of John Lennon, Ben & Jerry's have launched Imagine Whirled Peace, an ice cream flavor loaded with toffee cookies and fudge peace signs.
Upload shots of yourself in a peace mosaic at the Imagine subsite. (You know, like the song. Note Lennon specs on twitchy cow.) The ice cream company also partnered with The Lennon Estate and Peace One Day to host a bed-in, nodding to Lennon and Yoko Ono's lavishly-covered bed-in for peace -- a golden opportunity to lie around all day, preach peace, and play King and Queen Meet Lowly Serfs with scandalized reporters and photographers.
More here about how Ben & Jerry's poaches the Baby Boomers by canonizing idols with frozen treats. Frankly though, I've always been the Phish Food kind.
by Angela Natividad
Aug-15-08
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Topic: Brands, Campaigns, Celebrity, Online, Packaging, Strange
Topic: Brands, Campaigns, Celebrity, Online, Packaging, Strange
Comments
I'm glad Mr. Lennon has finally been honored by the hippies of the dessert world. Well, Ben & Jerry's might be the only ones with authority to do so. Its brand statement has always been "Peace, Love, & Ice cream."