Samsung Mobile Moment Locates Lost Hotness

Last week, Toronto residents looking for some love had some help from Samsung and Koodo Mobile's Mobile Moment campaign. The promotion launched Friday August 1 with street teams blanketing the city asking mobile users to text their 'missed connection' to MobileMoment.ca.

The Mobile Moment initiative is built on the "missed connection" phenomenon (i.e. Damn, she was hot. I gotta find her!) where people post messages in classified section of newspapers and on web sites hoping to connect with the person they saw. Samsung and Koodo are making it possible for missed connection enthusiasts to text message 56366 where their missed connection messages are posted live for all Toronto to see.