Old Spice Transforms Losers Into Superstars

In its continuing quest to transform the tragically unhip into something, well, not quite hip but into something people will at least consider using. Weiden + Kennedy is out with two more commercials illustrating the transformative powers of Old Spice Swagger (seriously? Swagger?). One features Brian Urlacher. The other, LL Cool J. The basic message? Even manly dudes like Urlacher and LL were losers until...they began using Old Spice products.

Funny thing. They probably were using their dad's Old Spice back in the day and that didn't seem to help. Perhaps, once again, it's advertising that's the transformative thing in people's lives.