It's a Docudrama About People Like You!
MTV and Nokia are partnering for a documentary about the 2008 Cannes Young Lion Film Competition. 26 teams from all over the world will be followed; the four that get top views on YouTube will be featured in the documentary.
Get a glimpse of Team USA. Then do yourself a favour and close the window at 1:00 or so, because 6:20 is a loooooong time unless you're friends with these guys, or their moms.
What ruined it for me was that feeble Spartans leotard action at the beginning. "Hey, guys, come on. I didn't agree to wear this, even though I'm wearing it. You cheated. I win. Grumble grumble."
by Angela Natividad
Jul-28-08
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Topic: Agencies, Brands, Campaigns, Online, Promotions, Sponsorship, Video
Topic: Agencies, Brands, Campaigns, Online, Promotions, Sponsorship, Video