Coors Could Use a Little Help with that Zany 'Interactive' Concept

Somebody didn't think this one through.

This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies."

I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE."

"Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting.

But the ad was not, in fact, frost-friendly. Instead it brought me to Coors Light's Cold Activated Bottle subsite. I said, "Whatev, this could still be cool," so I started clicking all over that.

And guess what? That wasn't interactive either. Instead, my eager clickage brought me to CoorsLight.com -- where I sat face-to-face with an AGE VERIFICATION SCREEN.

So finally I said fuck it, and now I'm here, complaining about it. Coors, why don't you give Play a call and ask them -- well, beg them -- for some interactive assistance. You know Play. They did that semi-interesting beer SCUBA thing for Foster's.