9,580 Paper Dolls Sacrificed to Keep Converse Cool
Anomaly/NY worked with Santogold, Julian Casablancas and Pharrell Williams of NERD to produce My Drive Thru, a paper doll music video for Converse. It's effortlessly dope, more so because Pharrell is the coolest fucking celebrity in the entire world. Oh, and the other two are also pretty awesome.
This is part and parcel of Converse's "Connectivity" campaign, which rocked well from Day 1. Scoop My Drive Thru up free on the Converse website, which was revamped to reinforce the celebu-paper doll thing. (Also very cool.) Click "unfold" for screen takeover -- minimal laggage -- then download the track.
by Angela Natividad
Jul-25-08
Click to Comment
Topic: Brands, Campaigns, Celebrity, Good, Online, Video
Topic: Brands, Campaigns, Celebrity, Good, Online, Video
Comments
It's all CG. No paper was wasted in making the spot.
Music and celebrities all wrapped up into an easily accessible video: viral waiting to happen. Good thinking, Converse.
"Pharrell is the coolest fucking celebrity in the entire world."
Did someone confuse her MySpace comment for Pharrell's profile with her AdRants post today? The gushing isn't very becoming.
Draper: So when in Mad Men are you diagnosed with liver failure? I heard that happens soon.
Psyop made this. an interview with the directors is posted here http://www.glossyinc.com/converseqna.html
Who handles the converse account so I can swamp them with my resume.