Why Use Your Brain when You Can Hassle a Rich Uncle?

"I didn't use my brain. I went straight to the financial aid office." That's the headline from the ad at left, which concludes with a tidy "thinking saves thousands at myrichuncle.com."

Wait a sec. Use your head, stick your hand out? I'm confused.

It turns out the ad is not referring to an exploitable loose-handed relative. My Rich Uncle is actually a national loan company. Visit the site and click on Engage Your Brain, which walks you through the process of applying for student aid.

That's useful and all, but come on. Sally's uncle gave her a trust fund; you're giving me a FAFSA sheet?