Tabasco Brings Sizzle, and Possibly Some Confusion, to Antwerp Bus Service

Antwerp residents: if you're wondering why firetrucks are suddenly ubiquitous, slow-moving and sponsored by Tabasco, it's because those aren't firetrucks.

It's just your local buses, dressed like the life-saving vehicles they never grew up to become.

The bus-as-firetruck campaign was put together by Duval Guillaume, which explained -- slowly, so we could understand -- that "Tabasco is so hot that you need a fire truck to cool down your mouth after you've eaten some."

I wonder if that ladder gets hop-ons.