K-Swiss Drops the Ball on Roland Garros, Paris

"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."

"Sucks, man. Wanna play tennis?"

"Sure. But before we go, let's buy proper footwear at K-Swiss."

"High-five!"

Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.

Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."

I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.

Via the hip cats at in:fluencia.