JWT Uses 'Mad Men' DVD Set to Wank Off
JWT plans to run a spot in Mad Men's upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: "Making brands famous since 1864." See it right here.
"All I'm looking for is a nod of the head and recognition for what JWT is," CEO Bob Jeffrey whines. Which begs the question: from who?
To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: "It's an industry play rather than a consumer play, because I can't see how it would make sense to a consumer."
Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell 'em you really like what they're doing with, I don't know, Kit Kat.
by Angela Natividad
Jun-25-08
Click to Comment
Topic: Agencies, Brands, Product Placement, Promotions, Sponsorship, Strange
Topic: Agencies, Brands, Product Placement, Promotions, Sponsorship, Strange
Comments
I like this tone, A-Nat. It's what they (we) deserve. More please.
Jwt is doing an outstanding job of emphasizing attributes that the modern young person already possesses or might wish to emulate in Mad Men.
The commitment to the highest standards of excellence in all areas of selling cigarettes in product placement throughout MadMen and their recent 'positive press' in metro and Natl newspaper 'article$' is peerless.
JWT suck, young people don't want to be mad men... they want to fire bomb ad agencies... like the tone as well nat...
Eve: There are high standards of excellence in product placement and astroturf press?
copyranter and viralista: Thank you. We'll try to get more agency feedback on here.
delicious post. thx A.
...and here's a nod to the astroturf troglodytes quoted above nominated for inclusion in a most exclusive club.
http://www.freepress.net/worst_shill
;P
"AdWeek gleaned perspective from Booz*Allen"
Blind leading blind?
Dumb and dumber?
2008 record set for negative credibility?