Duracell Salutes the Everyday Obvious

New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.

I dig the virtual museum, but the online videos are way too long. This might be because New Media Strategies believes that "on the internet, speed kills." (Really?)

Nice use of the Duracell theme music, though. See:

o Sliced Bread
o Pre-Charged Rechargeable Batteries (the actual Duracell product!)
o Oven Mitt
o Football Helmet