Zappos Catches You with Your Shoes Off!
Through SecurityPoint Media, advertisers can buy ad space in airport security bins throughout the nation. Sony, Kyocera, Rolodex and Zappos have leaped at the chance to welcome your shoes, traveling coat and gutted laptop bag onto their witty little messages.
"With shoes in hand, it's the perfect instance to remind them they've been meaning to make time to buy a new pair. Why not Zappos?" said senior marketing manager Andy Kurlander of Zappos, whose bins say peppy things like, "Need a new case for that laptop?" and "Place shoes here. Buy shoes here: Zappos." (Come on. You knew that one was coming.)
Awesome. In the story of our lives in transit, an ad-slathered security bin represents one less bare bottom to look at. After all, open space is loathsome when some ass-hat on a mission could be selling shoes on it instead.
Speaking of bare bottoms...
...never mind, that idea's been done.
Comments
Appreciate the mention of our article on Zappos Airport security bin ads. it's a very creative idea that I am surprised hasn't been done before this. Zappos is great at helping to innovate the way eCommerce is conducted. Can't wait to see what else they come up with in the coming months/years!
Appreciate the mention of our article on Zappos Airport security bin ads. it's a very creative idea that I am surprised hasn't been done before this. Zappos is great at helping to innovate the way eCommerce is conducted. Can't wait to see what else they come up with in the coming months/years!