Wooden Puppet Sponsors Bottled Water. Dance, Puppet, Dance!

Ever see that puppet show Thunderbirds? Revel quietly while Brains, its token geek, rocks out to Rhythm is a Dancer for Drench bottled water. Tagline: "Brains perform best when they're hydrated."

(Technically speaking though, wouldn't a "Drenching" be bad for our little wooden friend?)

The spot sparked a passionate discussion on BBC's Ad Breakdown about whether Brains sold his soul to the "commercial puppet master" or is just having a "joyous moment." Also, a bunch of people don't get what a dancing Brains has to do with bottled water.

That's understandable; then again, I'm still trying to figure out how Cadbury's gorilla ad sold chocolate. The Consumer is a fickle animal.