What Ho, It's a Film Strip Roller Coaster

Animation studio th1ng helped create this ad for NBCU's PictureBox, a subscription film service. Tagline: "Movies full of emotion. Enjoy the ride." I missed the whole "emotion" vibe, but come to think of it, I did see Russell Crowe looking ragey.

Actually, that's not new.

Here's the print variant, which I think better illustrates the "emotion" thing, except it doesn't use the "emotion" tagline. The print reads, "Don't just watch movies. Feel them. Enjoy the ride." Then there's a block of text, then the PictureBox slogan: "Good things come out of the PictureBox."

The ads will appear in the UK and possibly Singapore and Poland, where PictureBox will debut. Hopefully NBCU whittles its messages down to JUST ONE by the time it hits the States.