'She's the Driver?' Oh God.
Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job.
With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK.
A slightly crippling accent doesn't hurt either. (Remember orgasmum?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't?
Comments
How will she perform when the power steering goes out?
For madcap 'meek-looking-female-hotty-gone-berserko-driver' done to farce-fection, don't miss the Steve Carell and Leslie Mann drunk driving scene in 40 Year Old Virgin. Now there's a girl that can drive -- even when she's had a drop too many.... I wonder what she might have done with this spot's 'Fifteen percent' line?