Publicity Ploy Gets Worst Copywriter Hired, Nets Agency Press

Oh the games people play to get their name in the press or to land that dream job. For Yutaka Tsujino, the "disastrous" two years he spent at Crispin Porter + Bogusky wasn't enough to quench his creative needs. Now, after dubbing himself the World's Worst Copywriter and launching Yutaka Sucks, he's landed a job at Seattle's Creature because, well, Creature Co-Founder and Creative Director Jim Haven thought the job search effort didn't suck.

In the press release which had to be a nice break for the writer from the daily grind of monotonously shilling corporate dreck, Haven said, "Rarely do these kinds of stunts work unless they are brilliant. After visiting Yutaka's website and learning about his background and experience, we knew he was a perfect fit for Creature. We thought he was hilarious."

If creative awards are any indication, Yutaka doesn't actually suck having hauled in Andy's Gold and Silver; Cannes Bronze; Clio's Gold and Silver; London International Grand Prix Gold; New York Festivals Gold; One Show Silver and Bronze and more.

Hmm. Maybe this tactic will work for me if I ever decide to troll the hallways of Madison Avenue again having written, "I'm an ad guy. Or, at least, I was before I got fired for wasting too much time on the job writing Adrants," as the lead sentence of my Steve Hall page.