Levi's Jeans Backflip Video Supports Viral Formula
Gawker's Nick Douglas has a nice round up of the recent Levi's guys-jump-into-jeans viral video that scored 1.5 million views in a few days and how very similar it is to the Ray Ban vid that got 3 million views last year. From camera angles to music to YouTube posters with no previous videos to the increasingly more elaborate version of the stunts, the time-tested viral video strategy is laid out.
And it's all true. If you think about it, there's a definitive style behind most successful viral videos. It's formulaic sort of like...oh...this thing called advertising. Who knew?
Comments
Totally agree with you Steve. As Gawker points out the Levi's videos were created by an agency Cutwater and seeded on the web by Feed Company http://feedcompany.com/about/ , the same company that was responsible for seeding Ray-Ban's viral video hit last year. Successful videos definitely don't happen on their own.