Billboard Branches, Newscaster F-Bombs, Google Friends

- A billboard for the eco-friendly Toyota Prius is eco-friendly to the trees behind the board allowing the branches to put through cut outs in the board.

- Newscaster drops angry F bomb on air.

- Alisa Leonard explains Google new Friend Connect service which provides site owners the ability to port in content and members from other social networks.

- PubMatic's AdPrice Index reveals eCPMs for large Web sites dropped 52 percent from 38 cents in March to 18 cents April. Medium Web sites were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April. Small Web sites improved, increasing from $1.18 in March to $1.29 in April.