ABC Uses DVR-Proof Subliminal Trickery to Promote 'The Mole'
At first I figured it was a screw up that often occurs when a local TV station switches from the national feed to its own local feed (or vise versa) sometimes causing tiny bits of the national feed to show but no. No, no, no. It's yet another DVR-proof promotional tactic designed to make sure you know ABC's The Mole is "watching."
Hey, if ABC and all the other networks want to replace every :30 with a few of these, that's OK by me. Check out a video of the trickery here.
Comments
advertising that is extremely effective in all visual media, under most circumstances, by virtue of the fact that our minds enjoy sponging up with initial short term memory tons of data in a fraction of a second--and are influenced for far longer then we are comfortable contemplating is hard to resist employing.
Among agency personnel it’s not unusual for a non-disclosure agreement to effectively compartmentalize knowledge of effective whodowada* models. More often then not - - -it’s only discussed on a need to know basis.
The whodowada* formula is sublimely simple. The viewer is primed and prepped by the brief flash [never to exceed the time it takes a six year old to read the copy!] so that viewing the legit ad spot at a later date brings a smile of familiarity with the “do-ra-me” and triggers a curiosity impulse to explore and find closure.
* whodowada*
---we never say subliminal or voodoo advertising, never!;P
Public Notice Concerning the Broadcast of Information By Means of “Subliminal Perception” Techniques, 44 FCC 2d 1016, 1017 (1974)