You Know What Makes a Great F*ck? A Lexus
Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."
And what is F?
"F is everything you thought we weren't," the saucy new microsite confidently croons.
Okay, then.
by Angela Natividad
Apr- 7-08
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Topic: Brands, Campaigns, Commercials, Online, Packaging, Television
Topic: Brands, Campaigns, Commercials, Online, Packaging, Television
Comments
Hahaha. All these luxury cars scrambling to respond to Audi. It's so obvious.