Like a Tranny, the Satinelle's Merits are Many

We've seen weird shit sell razors before, but we've never seen an angle like this one.

For its Satinelle ice epilator, Philips explores the life of a transvestite. The premise is simple: he has feminine hair removal concerns AND a man's intolerance for pain.

I loved the spot's "tender journey" narrative. But that "Like all men he's not great with pain" jab? It's so wink-wink-nudge-nudge.

Jesus, Philips. You did a cool thing crossing the gender divide, but you screwed it all up with that last ra-ra for the Girls Team. We don't need to be coddled.

UPDATE, 5/19/08: Boinkology scored an interview with Karis, the dancer in the ad. The boobs were fake, and he thinks of himself as less of a "tranny" than a sexually evolved person. Neato.