What Ho! Your Breath Smells Like Rhino Poo.

This is only marginally disgusting. Also, it's a promotion for "Test Your Breath," a campaign for Scope by the charmers at Dentsu and Crush.

Test your toxicity -- er, breath -- at the website.

Here's our big question: why does the guy in the elevator know what rhino shit smells like? Even even if somebody's breath did smell like rhino shit, our heads wouldn't immediately go there because we lack the appropriate frame of reference.

We'd be like, "Ooh. Stale bacon mixed with carcass of month-old monkey fetus." Because you know, we deal with that stuff in everyday life.