Stressed About College Funds -- or Just Your College Kid? Shoot Both Into Orbit
NorthWestern has expanded -- or further limited, depending on one's viewpoint -- its Wreck Your Worries campaign. On Let Your Worries Go, the result of a partnership with Firstborn Multimedia (sacrifice yours today!), users can select from a limited set of personified worries and shoot them into orbit, launch them into the sky, propel them over land, or bury them underwater.
When you're done watching your self-imposed antagonists glide peacefully away, the Northwestern Mutual Foundation will commit to donate to a cause that addresses your worry. The more times your worry is picked between now and December 31, the more money they'll put toward it.
Here's a worry-easing suggestion. How about you guys fund our retirement? With social security shot down, we could use the love.
Comments
Actually, the idea for the site came from Downtown Partners Chicago--from Adam Moroze and Scott Drey to be specific. They partnered with the folks from Firstborn (who did a great job) to bring it to life. thefwa.com has already picked it as one of their favorite sites.