Gorgeous Hair Comes with Responsibilities. Yeah, Well, So Does Branding.

Watch some catty females try outdoing each other with violent voluminous hair-flips.

Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)

Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.