No Nice!: Genuine Guerrilla.
To a fault, even. More here and here.
We've got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure -- hope, at least -- it can get you drunk.
The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The "branded" vehicles: dirty cars parked on the streets.
Weeeeak.
Comments
Hello, this is a viral campaign for Windex out of Mother london. Its running only in continental europe and has been seen in amsterdam and germany too. Brilliant work
How is it brilliant if no one knows what it's for? Other than a few in-the-know window scrawlers.
"Brilliant" are you taking the piss?
Not only is it weak creatively, it's also an ancient idea.
The Welsh Tourist board won a bunch of awards on the same idea at least 7 years ago.
Since then I've seen a few iterations of "GrimeVertising" both in the UK and over here in the US.
Very NICE guerrilla
:)