Jason's Loyal to Sweaters. Why Wouldn't Hub Be Loyal to You?

hubstrat-sweater.jpg

The cats at Hub Strategy asked us to check out the new introductory video on their website. (You can't miss it.) The goal was to give potential clients a warm fuzzy feeling that would invite them to dig deeper.

From what we can tell, it looks like some dudes talking about Jason and his thing for sweaters. It took us awhile to work out who Jason was, because we couldn't take our eyes off that porcelain monkey in a state of shock.

What a bizarre table ornament.

by Angela Natividad    Feb-17-08   Click to Comment   
Topic: Agencies, Online, Video   

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Comments



Comments

How bizarre!

It is actually a rather funny concept, although, I did find it rather ironic that Jason wasn't actually wearing one of his sweaters...

Posted by: Deanna on February 18, 2008 12:17 AM

How bizarre!

It is actually a rather funny concept, although, I did find it rather ironic that Jason wasn't actually wearing one of his sweaters...

Posted by: Deanna on February 18, 2008 12:18 AM

I agree with Deanna - the first thing I noticed was that he wasn't actually wearing the sweater they spend an entire video talking about. Unless this is part of a larger campaign to eventually "reveal" the sweater, then he should have been wearing it.

The second thing I noticed was that one guy's haircut. Is that Pete Wentz?

Posted by: Call me Earnest on February 18, 2008 9:48 AM

I thought it was just heroin chic.

Posted by: Angela on February 18, 2008 9:51 AM