Hot Girl, Boisterous Guys, Shark, Blood All Part of Jawbone Ad

So you first start watching this Jawbone ad (of course you don't know it's a Jawbone as yet) in which the camera makes visual love to an OMFG hot lady in a black bikini sunning on a recliner next to a pool and all is well with the world. You're all set to drink in the woman's delicious thighs, her ripped stomach, her perfect waist-to-hip ration, her perfect skin, her magnificent breasts, her stunning Euro-style beauty...until you get cock blocked by a bunch or loud retards (OK, that's not PC so we'll say buffoons) who do what guys do when they get together: make a lot of noise and act stupid (OK, that's not PC so we'll say, uh, exuberant)

The guys scream, yell, disrobe to their swim shorts (unfortunately the less than ripped on wears an almost-Speedo) and countinue to act stup...uh...exuberant. They splash, they fight, they yell...until a woman gets a call and places the Jawbone ear piece in her ear and suddenly...blissful silence is realized through the Jawbone's magical noise elimination feature.

Cutsey aunt/niece-speak ensues while...a shark enter the pool and bloodies two out of the three giys. WTF? A shark suddenly appear in a the pool. How did we go from lovingly adoring the exquisite beauty of a woman...to witnessing a shark attack in just under a minute? There's graceful transitions and then there's this. Oddly, though, it flows quote nicely. Not the blood (though it does) but the video itself. Its not something you'd ever see on the Super Bowl but it's definitely memorable.