Hook-Ups Come Easy for Pickups on TruckMatch

After March 1, which is when this site goes live, it may well be the case that finding your match was never easier. (If your match happens to be a two-ton 4 x 4 in gun barrel gray.)

TruckMatch.com is where truck buyers and sellers can find happy harmony with low transaction rates. To generate some love, Kelly/Russell Advertising put together a few B2B spots that draw a parallel between finding mates online -- a tricky business -- and finding the perfect pickup. Here are two more:

o "As with online dating, when it comes to truck buying, it's what isn't revealed that should worry you."

o "Finding the right match online can be tough. Until now, finding the right truck wasn't any easier."

We dig it.