Onitsuka Tiger Campaign Subtracts Cartoons, Adds Electricity, to Last Year's Idea

Check out the Electric Tiger Land shoe campaign by StrawberryFrog, Amsterdam (print variations 1 and 2).

Here's the accompanying spot.

The pressie tells us the shots are of a giant "city in a sneaker" sculpture for Asics' Ontisuka Tiger.

The sculpture was inspired by Tokyo and has Japanese market signs in the toe, Onitsuka Tiger vending machines in the heel and the Narita airport runway on the the tongue. Versions were also made for Germany, France, the UK, Korea, and Australia.

The campaign's an electric revisit of the one StrawberryFrog did this time last year for the Onitsuka Tiger.

Both are really neat -- but if you want our opinion, the best promotion we ever saw for the Tigers was when they were on Uma Thurman's feet in Kill Bill.

Hot girls wanted them. Our girly gay guy friends wanted them. We wanted them. Haven't seen a spark lit like that for the Tigers since. Not here, anyway.