Fox Sells Out Super Bowl Spots in Record Time

Lou D'Ermilio of Fox told Bloomberg they've sold out their Super Bowl spots earlier than in any of the five years Fox has hosted the game.

He won't say who scored the last :30 buy or for how much (it was probably just GoDaddy angling for more airtime), but the spots started at $2.6 million and later sold for up to $3 million. 90 percent of them were sold before the writers strike started in early November.

In 2006 TNS Media reported a record average asking price for Super Bowl ads at $2.5 million. At this point, $2.5 mill for a :30 spot must look to advertisers like $2.50 for the price of gasoline does to a northern Californian.