Five, FIAT Seize Relaxed UK Ad Regulations to Promote FIAT 500

UK-based Five.tv and FIAT Automobiles have joined forces to promote the FIAT 500 online and outdoors. This may not be a huge deal Stateside, but it's a big deal in the UK, where OFCOM recently relaxed regulations for terrestrial channel sponsorship.

Fiat seized the moment and blew a wad for a whole evening on Five. Its FIAT 500 will also be unveiled at the British Airways London Eye on January 21st at 8pm.

The launch was timed to occur exactly 500 hours into 2008, which will be docked on a countdown clock on Five.tv via 10" and 20" commercials.