Advertisers Beware: The Decapitator is After Your Little Pretties

On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.

That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.

Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.

There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.