Adrants Plagiarizes Agency Spy's Love For UK Levi's Campaign
There are a few of these, but here's our favorite from a series of new print ads from BBH UK for Levi's. Possibly because there's so much obsessive "maleness" here at Adrants we like anything with hot girls in it? Don't look shocked. You all knew it, anyways. Possibly because we were the guy drooling at every girl who passed by in the high school hallway and had a cheesy Gold's Gym T-shirt on? No matter. Love it. Love it.
Go check out the entire collection over at Scamp's blog. You'll see that BBH has made a very cohesive, simple and effective campaign. (Or so says Agency Spy)
Comments
I find the concept in a single picture is lost and only when looking at the full campaign do i get the picture ...
I haven't seen these in a mag yet, but in my humble opinion a drip-drip method should be used otherwise the effect will be lost on the preoccupied masses.