Vodafone Transforms Idle Time into Extraordinary Moments

Here's a Vodafone ad by BBH, London. The premise is that Vodafone can turn our accumulated in-between time into something truly meaningful.

We're pleased to say the ad itself surprised us. Not in that ostentatious way where you're like, "Hey, I thought there was sex involved but it was just somebody getting tattooed!" or "Hey, I never would have guessed that sex scene was going to devolve into slapstick comedy about sensitive teeth!"

It's not about sex at all. And despite its length, and despite the fact that Vodafone's a little fuzzy about how it's going to turn our limbo moments into something meaningful, we found it a worthwhile watch for purely aesthetic reasons. We wish more ads could wash over us like this.

Thanks Martijn for pointing it out.