Smart Sheep Make Savvy Friends (Plus You Can Shear Them!)

This Smartwool campaign by TDA ADVERTISING & DESIGN, Boulder, suggests Smartwool's sheep can outdo seeing eye dogs, gun dogs and St. Bernards. Very cute.

The tagline: "Sheared from the smartest sheep."

We're not sure why Smartwool thought endearing smart sheep to us would make us want to buy socks made of said sheeps' hide. But this isn't really the time to protest. We are wearing woolly socks now. They are warm and cozy. And if exchanging them for cotton socks would give a smart sheep its groove back, we would say no.