Kwik-Fit Insurance Brings Us 'Pimp My Sleigh'

You can pimp your ride, pimp your profile, un-pimp your ride, pimp your brand, pimp your stroller, pimp your burger and pimp your minivan.

Now, courtesy of Tamba Internet and Kwik-Fit Insurance, you can Pimp Your Sleigh. Yes, that's right. You can ad mods until Santa's sleight looks like something out of a Fast and Furious movie. You can trick out the seating, add a hood ornament, affix a spoiler, colorize it with stickers, choose a driver, race your creation down a slalom course and, yes, send the whole thing to a friend.

Somewhere in all of this is a promotion for Kwik-Fit Insurance in the way of prizes and placement of winning designs on the main page of the site. Let your inner Santa out to play.