Kentucky Offers Jelly-Free, Unbridled Adventure

Perhaps pushing the interpretation a bit too far or perhaps not, Steve Wright, on the Brand Canada Blog, thinks Kentucky's adventure version of its new "Unbridled Spirit" logo connotes a certain type of adventure likely far from what was originally intended. Though it's safe to say a state whose abbreviation is KY has become quite used to this sort of analysis or is so oblivious to it it doesn't care.