Coca-Cola Gets Cozy with Wanderlust-Afflicted Octopus

Here are a couple of ads (Grip and Voyage) that promote the grips on Coke bottles. They involve a friendly green octopus that adds grip to the bottles with help from its handy-dandy suction cups.

Any campaign that improves the reputation of octopuses to children is a great campaign in our opinion, because we think they're a grossly underrated sea creature. (And to think -- every re-airing of The Little Mermaid will undo all this fine work.)

On the other hand, these might just freak people out and get them all sketchy about touching textured Coke bottles.

Either way, this was another fun bunch produced by Blacklist, NY (see the equally amiable Zune spot), and directed by Nanospore, for agency Publicis Mojo, Auckland.