'Toma Leche' Rewards Gregarious Gigglers With Milk and Money

Toma Leche? -- the Hispanic Got Milk? campaign -- conducted its own UGC campaign to celebrate the relaunch of that one ad with the giggling islanders. Entrants had to videotape themselves laughing. Or something.

The winner, Steve Josefson from Sherman Oaks, won $1,000 and 100 gallons of milk. He also gets a starring role in some future ad.