Sprint Goes Splitsy in Multi-Tasky 'More Yous' Spot
Maybe sensing that Mini Me appealed to a quiet universal longing, Goodby, Silverstein & Partners put together a Sprint effort called More Yous.
The ad is meant to drive multi-taskers into the arms of the speedy Palm Centro but it feels a little like a Doublemint Gum spot from hell.
See it at AdWeek.
Comments
This ad's also a little disingenuous. The guy at the beginning is presented as being from the Sprint design center, as he talks about the inspiration behind their design rationale for the Centro. The only problem being Sprint didn't design the Centro; Palm did.