Paris Hilton to Lord Over Times Square For Can Can Fragrance

In support of her new fragrance, Can Can, Paris Hilton will appear atop Times Square on the Jumbotron in a 30-second commercial which will run 2,700 times beginning November 5 and running over the course of eight weeks. The video, part of a recently launched $5 million campaign, will feature scenes from the print campaign photo shoot.

Video of the shoot is already floating around here and here if you're interested in a peek.