Media Kills. So Why Not Light Up Instead?

Tell Reynolds they don't need to pull their print ads after all. A team at the University of Michigan waded through 50 years of research and concluded media violence is as hazardous as smoking.

Violent video games and television shows were targeted, with children more heavily influenced by what they see than adults, although women and men are equally likely to engage in violence they've seen in the media.

Well, hey. After our WoW sessions we've just got to grab a scimitar and kick some burly guy's ass. And don't even get us started on Heroes.