If the World Has to Be Divvied, It Might As Well Be for a Sport
Nike and Major League Baseball play on the United Colors of Benetton to give us the United Countries of Baseball, a world segmented by team allegiances instead of by states or countries.
The idea is to map the "borders of fan loyalty." Each baseball-playing country has its own map, alongside posters with player nicknames specific to each territory.
The campaign was orchestrated by Cole & Weber United.
We actually didn't think baseball had a rabid fan base any longer. Post-steroids scandal, it looks like basketball is taking the whole "American Dream" torch. See recent promotions for Dwyane Wade and Monta Ellis.
Comments
Didn't W+K do pretty much this exact same thing for college football a year or so ago? I think I saw it in CA. It even looked pretty much the same.
Totally! This is a complete and total rip-off. I can't believe they thought they could get away with such blatant plagiarism.
It makes me physically sick.
Whoever is responsible for this campaign, specifically the copywriter, should be fired.
Hack.
Seriously. This was probably written by some lonely soul riding the streets of Seattle in a beat down Toyota truck from the late 90's. I'm sure it's got a bumper sticker on the back for some West Coast taco chain.