Goodyear Ditches Dirigible, Obscures Roads Instead

This Thursday Goodyear plans to announce its official sponsorship of the Philadelphia Marathon. And because blimps possibly lost their luster after blimp lover (and, um, embezzlement king) Lou Perlman fled the scene, the company plans to help runners "get there" with a branded Philly marathon rig, which you can see in all its glory here.

Goodyear also gets to paint the marathon's "blue line" -- which guides runners down their 26.2 mile course -- in the same design as its TripleTredTM Technology tread pattern. This is allegedly this first time in the history of road racing that a marathon line will be branded.

For those of you who care about this kind of thing, a gigantic replica Goodyear tire will be painting the line with biodegradable, all natural vegetable-based latex paint. Three cheers for greenwashing.

So. Does that marathon rig run on biodiesel?