Dancing Elf Makes Scroogey New Friend

After the success of last year's Elf Yourself campaign, Toy New York and EVB have revived it for this year's OfficeMax holiday effort. (The URL is, helpfully, the same.)

Apparently it generated over 11 million self-made elves and -- get this -- "kept users glued to the site for the equivalent of over 600 years," says the pressie.

This year we get more elves (up to four self-made dancing elves at a time; make stunted green-garbed children out of your whole family!) -- and a grizzled, miserable man, too. Check out Scrooge Yourself. Pretty self-explanatory, that.