Stand Advertising Tethers Boss to Buffalo Billboard

This just goes to show that holding executive status in the same universe as Virgin's Richard Branson is an increasingly ridiculous job. Janet Stanek of Stand Advertising has committed to spending 30 hours perched on a billboard overlooking a highway in Buffalo, NY.

She was set up there yesterday morning and will remain there until noon today.

The stunt accomplishes (?) three goals: to celebrate Stand's 6th anniversary, raise $30K for Make-a-Wish, and "get out of those interminable Monday morning status meetings." We feel you on that one, Janet.

Janet will be tethered onto the billboard with little more than a sleeping mat and a tent (which, we hope, includes a loo). Watch her brave the elements (for the children, no less) at Boss on a Billboard.

Any way we can get a soccer ball up there with her?